When does “liking” a charity lead to donation behaviour?
Year of publication: |
2017
|
---|---|
Authors: | Wallace, Elaine ; Buil, Isabel ; de Chernatony, Leslie |
Published in: |
European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 51.2017, 11/12, p. 2002-2029
|
Publisher: |
Emerald Publishing Limited |
Subject: | Conspicuous Donation Behaviour | Materialism | Self-esteem | Altruism | Self-monitoring | Social media platforms |
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