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~person:"Bulander, Rebecca"
~person:"Dahlhoff, Hans-Dieter"
~person:"Olariu, Ioana"
~person:"Verhoef, Peter C."
~subject:"Customer relationship management"
~subject:"Direktmarketing"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Customer relationship management
Direktmarketing
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Direct marketing
9
Advertising effects
2
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2
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2
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2
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2
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1
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1
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Bulander, Rebecca
Dahlhoff, Hans-Dieter
Olariu, Ioana
Verhoef, Peter C.
Park, Jin Seong
6
Aikin, Kathryn J.
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Mann, Andreas
4
Mukherjee, Avinandan
4
Perri, Matthew
4
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3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bokermann, Ralf
3
Diepen, Merel van
3
Donkers, Bas
3
Franses, Philip Hans
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Hruschka, Harald
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Krafft, Manfred
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Limbu, Yam B.
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Mackert, Michael
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Mantrala, Murali K.
3
Morimoto, Mariko
3
O'Hara, Jeffrey K.
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Park, Timothy A.
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Poon, Patrick
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Rollins, Brent L.
3
Sridhar, Shrihari
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Ball, Jennifer Gerard
2
Battershill, Martin
2
Berndt, Ernst R.
2
Bhutada, Nilesh
2
Bond, Craig A.
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Journal of marketing
1
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
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ECONIS (ZBW)
9
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1
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
Personal selling in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Faculty of Economic …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
3
Methoden des kundenzentrierten Innovationsmanagements als Basis der personalisierten Produkt-/Servicegestaltung
Schoblik, Johanna
;
Kölmel, Bernhard
;
Bulander, Rebecca
; …
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012172244
Saved in:
4
Die Direct Mail-Nutzung als Zielgröße des Direct-Mail-Einsatzes : Analyse der Einflussfactoren und Ansätze zur zielbezogenen Direct Mail-Kommunikation
Szabo-Halfar, Stefanie
;
Dahlhoff, Hans-Dieter
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 53-59
Persistent link: https://www.econbiz.de/10011783483
Saved in:
5
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
6
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
7
The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian
;
Frenzen, Heiko
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
Saved in:
8
Direct Mail-Panels als Instrument der Evaluation von Kommunikationsmaßnahmen
Dahlhoff, Hans-Dieter
;
Korzen, Eva Janina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 33-41
Persistent link: https://www.econbiz.de/10003910976
Saved in:
9
Dialog-Management und Automobilindustrie
Dahlhoff, Hans-Dieter
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
),
pp. 16-20
Persistent link: https://www.econbiz.de/10003105118
Saved in:
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