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~person:"Bulander, Rebecca"
~person:"Olariu, Ioana"
~person:"Verhoef, Peter C."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Direct marketing"
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Direktmarketing
8
Direct marketing
7
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Artificial intelligence
1
Beziehungsmarketing
1
Communication
1
Cross-channel
1
Customer relationship management
1
Design Thinking
1
Design thinking
1
Direct mailing
1
Direct mailings
1
Display advertising
1
Distribution channel
1
Financial services
1
High technology
1
Hochtechnologie
1
Hörfunk
1
Hörfunkwerbung
1
Innovation adoption
1
Innovation diffusion
1
Innovation management
1
Innovationsakzeptanz
1
Innovationsdiffusion
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Innovationsmanagement
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Internet marketing
1
Kommunikation
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Kundenbindungsprogramm
1
Künstliche Intelligenz
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Loyalty program
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Marketing
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Marketing management
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Marketingmanagement
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Mediaplanung
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Online-Marketing
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6
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Aufsatz in Zeitschrift
Graue Literatur
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Article in journal
5
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3
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Bulander, Rebecca
Olariu, Ioana
Verhoef, Peter C.
Karlan, Dean
7
Dahlhoff, Hans-Dieter
6
Franses, Philip Hans
6
Park, Jin Seong
6
Aikin, Kathryn J.
5
Diepen, Merel van
5
Donkers, Bas
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Lasch, Rainer
4
Leimstoll, Uwe
4
Mann, Andreas
4
Meffert, Heribert
4
Mukherjee, Avinandan
4
Perri, Matthew
4
Röder, Klaus
4
Van den Poel, Dirk
4
Albaum, Gerald S.
3
Alioski, Adrian
3
Bagozzi, Richard P.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bokermann, Ralf
3
Chintagunta, Pradeep K.
3
Deighton, John
3
Hartmann, Wesley
3
Hruschka, Harald
3
Leeflang, Peter
3
Limbu, Yam B.
3
Mackert, Michael
3
Mantrala, Murali K.
3
McFadden, Dawn Thilmany
3
Morimoto, Mariko
3
Musiol, Gerald
3
Nair, Harikesh
3
Narayanan, Sridhar
3
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Erasmus Research Institute of Management
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
ERIM report series research in management
1
Journal of marketing
1
Rotterdam Institute for Business Economic Studies
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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ECONIS (ZBW)
8
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1
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
Personal selling in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
3
Methoden des kundenzentrierten Innovationsmanagements als Basis der personalisierten Produkt-/Servicegestaltung
Schoblik, Johanna
;
Kölmel, Bernhard
;
Bulander, Rebecca
; …
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012172244
Saved in:
4
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
5
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
6
The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian
;
Frenzen, Heiko
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
Saved in:
7
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
8
The effectiveness of direct response radio commercials
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
;
Aalst, …
-
1998
Persistent link: https://www.econbiz.de/10000990719
Saved in:
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