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~person:"Bullinger, Hans-Jörg"
~person:"Strandvik, Tore"
~person:"Witell, Lars"
~subject:"Beziehungsmarketing"
~type:"article"
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Beziehungsmarketing
Bundling strategy
13
Leistungsbündel
13
Dienstleistungssektor
4
Innovation
4
Relationship marketing
4
Service industry
4
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3
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Bullinger, Hans-Jörg
Strandvik, Tore
Witell, Lars
Kowalkowski, Christian
5
Kohtamäki, Marko
4
Fargnoli, Mario
3
Gebauer, Heiko
3
Haber, Nicolas
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Raddats, Chris
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Journal of business research : JBR
1
Managing service quality : MSQ ; an international journal
1
Strategien im Umbruch : neue Konzepte der Unternehmensführung
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
4
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The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers
Johansson, A. Elisabeth
;
Raddats, Chris
;
Witell, Lars
- In:
Journal of business research : JBR
98
(
2019
),
pp. 328-338
Persistent link: https://www.econbiz.de/10012007247
Saved in:
2
Customer needing : a challenge for the seller offering
Strandvik, Tore
;
Holmlund, Maria
;
Edvardsson, Bo
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
Saved in:
3
Service innovations in manufacturing firms
Gremyr, Ida
;
Löfberg, Nina
;
Witell, Lars
- In:
Managing service quality : MSQ ; an international journal
20
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003964472
Saved in:
4
Kundenorientierte Dienstleistungsunternehmen : intelligente Produkte und kreative Organisationsmodelle
Bullinger, Hans-Jörg
;
Brettreich-Teichmann, Werner
; …
- In:
Strategien im Umbruch : neue Konzepte der …
,
(pp. 67-82)
.
1997
Persistent link: https://www.econbiz.de/10001298448
Saved in:
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