Service innovations in manufacturing firms
Ida Gremyr; Nina Löfberg and Lars Witell
| Year of publication: |
2010
|
|---|---|
| Authors: | Gremyr, Ida ; Löfberg, Nina ; Witell, Lars |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 20.2010, 2, p. 161-175
|
| Subject: | Leistungsbündel | Bundling strategy | Innovation | Beziehungsmarketing | Relationship marketing | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964472