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~person:"Bullough, Amanda"
~person:"Goodrich, Kendall"
~subject:"Virales Marketing"
~subject:"culture"
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Virales Marketing
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collectivism
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Bullough, Amanda
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Women's business ownership : operating within the context of institutional and in-group collectivism
Bullough, Amanda
;
Renko, Maija
;
Abdelzaher, Dina
- In:
Journal of management : JOM
43
(
2017
)
7
,
pp. 2037-2064
Persistent link: https://www.econbiz.de/10011731376
Saved in:
2
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
3
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Word of mouth and social media
,
(pp. 102-115)
.
2014
Persistent link: https://www.econbiz.de/10010409806
Saved in:
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