//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Burg, Camilla Jane"
~person:"Ind, Nicholas"
~person:"Landgraf, Polina"
~subject:"Stakeholder"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Family brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Stakeholder
Brand architecture
8
Markenarchitektur
8
Brand management
7
Markenführung
7
Co-creation
3
Lieferantenmanagement
3
Supplier relationship management
3
Brand
2
Business ethics
2
Corporate Social Responsibility
2
Corporate brands
2
Corporate culture
2
Corporate reputation
2
Corporate social responsibility
2
Customer integration
2
Firmenimage
2
Kundenintegration
2
Markenartikel
2
Strategic management
2
Strategisches Management
2
Unternehmensethik
2
Unternehmenskultur
2
Öffentlichkeitsarbeit
2
Adidas
1
B-to-B-Marketing
1
B2B relationships
1
Beziehungsmarketing
1
Brand equity
1
Brand identity
1
Brand image
1
Brand purpose
1
Business-to-business marketing
1
Conscientious brands
1
Conscientious corporate brands
1
Corporate Identity
1
Corporate brand identity
1
Corporate brand purpose
1
Corporate brand strategy
1
Firm value
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Burg, Camilla Jane
Ind, Nicholas
Landgraf, Polina
Esch, Franz-Rudolf
4
Kernstock, Joachim
4
Langner, Tobias
4
Redler, Jörn
4
Tomczak, Torsten
4
Iglesias, Oriol
3
Balmer, John M. T.
2
Juntunen, Mari
2
Kadembo, Ernest M.
2
Makasi, Africa
2
Nyagadza, Brighton
2
Alfaro, Manuel
1
Anisimova, Tatiana
1
Bhat, Subodh
1
Biedenbach, Galina
1
Carmichael, Barie
1
De Roeck, Kenneth
1
Dhanesh, Ganga Sasidharan
1
Evanschitzky, Heiner
1
Fiedler, Lars
1
Gambetti, Rossella C.
1
Glanfield, Keith
1
Gyrd-Jones, Richard I.
1
Halttu, Milla
1
Hultén, Peter
1
Koporcic, Nikolina
1
Leijerholt, Ulrika
1
Leoni, Luna
1
Liao, Mei-na
1
Lloyd, Stephen
1
Maon, François
1
Markovic, Stefan
1
Martin, Kelly D.
1
Melewar, T. C.
1
Merrilees, Bill
1
Miller, Dale
1
Mingione, Michela
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
Corporate communications : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
2
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
3
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
4
Does communicating corporate parent brand heritage help spin-off stock performance?
Bhat, Subodh
;
Burg, Camilla Jane
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10008991213
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->