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~person:"Burghausen, Mario"
~person:"Foroudi, Pantea"
~subject:"Confidence"
~subject:"Loyalty"
~type_genre:"Aufsatz in Zeitschrift"
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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