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~person:"Burke, Raymond R."
~subject:"Einzelhandelsstandort"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
~subject:"Sales promotion"
~subject:"Werbewirkung"
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Einzelhandelsstandort
Konsumentenverhalten
Retail trade
Sales promotion
Werbewirkung
Consumer behaviour
2
Ladengeschäft
2
Online retailing
2
Online-Handel
2
Perception
2
Retail outlet
2
Visual perception
2
Visuelle Wahrnehmung
2
Wahrnehmung
2
eye tracking
2
Einzelhandel
1
Ladengestaltung
1
Salespeople
1
Shopper marketing
1
Store design
1
Verkaufspersonal
1
Virtual reality
1
Virtuelle Realität
1
buy level
1
eye level
1
in-store decision making
1
in-store shopping
1
retailing
1
salesperson interaction
1
shopper attention
1
shopper marketing
1
shopper tracking
1
virtual reality
1
visual attention
1
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Burke, Raymond R.
Chandon, Pierre
7
Silberer, Günter
6
Gröppel-Klein, Andrea
5
Guha, Rishab
5
Hutchinson, J. W.
5
Ng, Serena
5
Pantano, Eleonora
5
Young, Scott H.
5
Bradlow, Eric
4
Büttner, Oliver B.
4
Aguirregabiria, Victor
3
Fringes, Achim
3
Goldfarb, Avi
3
Hui, Sam K.
3
Inman, J. Jeffrey
3
Rudolph, Thomas
3
Salzmann, Ralph
3
Vicentini, Gustavo
3
Bachrach, Daniel G.
2
Bay, Mia
2
Bradlow, Eric T.
2
Brickau, Ralf A.
2
Buerke, Anja
2
Fabian, Ann
2
Germelmann, Claas Christian
2
Grant, David B.
2
Hagtvedt, Henrik
2
Hegenbart, Thomas
2
Horstmann, Felix
2
Howard, Vicki
2
Huang, Yanliu
2
Hutchinson, J. Wesley
2
Janz, Oliver
2
Kilian, Sven
2
Leykin, Alex
2
Ogilvie, Jessica
2
Rainer, Ricarda Carina
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Journal of marketing research
1
Review of marketing research
1
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ECONIS (ZBW)
2
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1
Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
Saved in:
2
Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.
;
Leykin, Alex
-
2014
Persistent link: https://www.econbiz.de/10010424894
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