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~person:"Burmann, Christoph"
~person:"Gierl, Heribert"
~person:"Han, Heesup"
~person:"Lusk, Jayson L."
~type_genre:"Hochschulschrift"
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Burmann, Christoph
Gierl, Heribert
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ECONIS (ZBW)
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Re-modeling the brand purchase funnel : conceptualization and empirical application
Dierks, Alexander
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2017
Persistent link: https://www.econbiz.de/10011632772
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2
Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
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2017
Persistent link: https://www.econbiz.de/10011595323
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3
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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4
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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5
Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia
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2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008662769
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Eine Erklärung der Preislagenwahl bei Konsumgütern
Gierl, Heribert
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1992
Persistent link: https://www.econbiz.de/10012879383
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