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~person:"Burmann, Christoph"
~person:"Giraldi, Janaina de Moura Engracia"
~person:"Paul, Justin"
~person:"Phau, Ian"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
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Burmann, Christoph
Giraldi, Janaina de Moura Engracia
Paul, Justin
Phau, Ian
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
26
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
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Japutra, Arnold
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
25
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Journal of vacation marketing : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
93
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1
Welchen Einfluss hat die Selbstwirksamkeit auf das CSR-bezogene Kaufverhalten? State-of-the-Art und weiterer Forschungsbedarf
Burmann, Christoph
;
Meyer, Nico
-
2022
Persistent link: https://www.econbiz.de/10014326794
Saved in:
2
Brand personality measurement with the Neo-Jungian Archetypes framework
Burmann, Christoph
;
Varvier, Jean-Louis
-
2022
Persistent link: https://www.econbiz.de/10012802130
Saved in:
3
Gamification in sozialen Medien : Auswirkungen gamifizierter Inhalte auf die Markenwahrnehmung bei TikTok
Burmann, Christoph
;
Germroth, Gloria
-
2022
Persistent link: https://www.econbiz.de/10012802135
Saved in:
4
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
7
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
8
Wie kaufrelevant sind CSR Aktivitäten wirklich? State-of-the Art und weiterer Forschungsbedarf
Burmann, Christoph
;
Meyer, Nico
-
2021
Persistent link: https://www.econbiz.de/10012520339
Saved in:
9
Influencer impartiality disclosure on Instagram : the effects of impartiality disclosure on brand objectives, for no and multiple product endorsements
Burmann, Christoph
;
Oprea, Corina
-
2021
Persistent link: https://www.econbiz.de/10012520340
Saved in:
10
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
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