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~person:"Burmann, Christoph"
~person:"Hernandez, Monica D."
~subject:"Brand management"
~subject:"Mexico"
~subject:"Online-Handel"
~subject:"Werbung"
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Brand management
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4
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Burmann, Christoph
Hernandez, Monica D.
Sreejesh, S.
7
Vashisht, Devika
6
Reijmersdal, Eva A. van
5
Terlutter, Ralf
5
Buijzen, Moniek
4
Dwivedi, Yogesh Kumar
4
Evans, Nathaniel J.
4
Ghosh, Tathagata
4
An, Soontae
3
Herrewijn, Laura
3
Hoy, Mariea Grubbs
3
Khosrowpour, Mehdi
3
Mau, Gunnar
3
Nelson, Michelle R.
3
Pelsmacker, Patrick de
3
Poels, Karolien
3
Rozendaal, Esther
3
Waiguny, Martin K. J.
3
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2
Berlo, Zeph M. C. van
2
Blake, Christopher
2
Cauberghe, Verolien
2
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Chapa, Sindy
2
Charrier, Daniela
2
Contreras-Espinosa, Ruth Sofia
2
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2
Cova, Bernard
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Dardis, Frank E.
2
Denegri-Knott, Janice
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Dens, Nathalie
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Dyszy, Agnes
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Eastin, Matthew S.
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Emde-Lachmund, Katharina
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Freitas, Bruno Duarte Abreu
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Guo, Xiaolong
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
6
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1
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
2
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
3
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
4
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
Saved in:
5
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
6
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
Saved in:
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