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~person:"Burmann, Christoph"
~person:"Khare, Arpita"
~subject:"Markenimage"
~subject:"Sustainable product"
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Markenimage
Sustainable product
Consumer behaviour
85
Konsumentenverhalten
85
India
60
Indien
60
Markenführung
23
Brand management
22
Brand image
20
Einzelhandel
13
Retail trade
13
Beziehungsmarketing
12
Relationship marketing
12
Bekleidung
11
Clothing
11
Online retailing
10
Online-Handel
10
Bekleidungsindustrie
9
Clothing industry
9
Einkaufszentrum
9
Shopping center
9
Environmental consciousness
8
Fashion
8
Jugendliche
8
Mode
8
Youth
8
Green marketing
7
Markenpolitik
7
Theorie
7
Theory
7
Umweltbewusstsein
7
Öko-Marketing
7
Indian consumers
6
Verbraucherverhalten
6
Öko-Produkt
6
Credit card
5
E-commerce
5
Electronic Commerce
5
Internal branding
5
Interne Markenführung
5
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9
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Article
15
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12
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Arbeitspapier
9
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9
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9
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9
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German
14
English
12
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Burmann, Christoph
Khare, Arpita
Phau, Ian
31
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
27
Han, Heesup
26
Usman, Osly
20
Melewar, T. C.
19
Bang, Nguyen
18
Sarkar, Abhigyan
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Ekinci, Yuksel
14
King, Ceridwyn
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Hollebeek, Linda D.
13
Ko, Eunju
13
Kumar, Vikas
13
Shimul, Anwar Sadat
13
Veloutsou, Cleopatra
13
Das, Gopal
12
Fetscherin, Marc
12
Gierl, Heribert
12
Grohmann, Bianca
12
Johnson, Lester W.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
De Chernatony, Leslie
11
Esch, Franz-Rudolf
11
Jang, Soocheong
11
Park, Jungkun
11
Romaniuk, Jenni
11
Tomczak, Torsten
11
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Springer Fachmedien Wiesbaden
1
Published in...
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
7
International journal of Indian culture and business management
2
Markstones-Arbeitspapiere
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
European journal of marketing : EJM
1
Gabler Research
1
Gabler research / Innovatives Markenmanagement
1
Innovatives Markenmanagement
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Marketing : ZFP ; journal of research and management
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Research
1
The journal of product & brand management
1
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ECONIS (ZBW)
26
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1
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26
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1
Welchen Einfluss hat die Selbstwirksamkeit auf das CSR-bezogene Kaufverhalten? State-of-the-Art und weiterer Forschungsbedarf
Burmann, Christoph
;
Meyer, Nico
-
2022
Persistent link: https://www.econbiz.de/10014326794
Saved in:
2
Green apparel buying : role of past
behavior
, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Wie kaufrelevant sind CSR Aktivitäten wirklich? State-of-the Art und weiterer Forschungsbedarf
Burmann, Christoph
;
Meyer, Nico
-
2021
Persistent link: https://www.econbiz.de/10012520339
Saved in:
4
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
5
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase
behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
6
Antecedents to green apparel purchase
behavior
of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
7
Antecedents of sustainable fashion apparel purchase
behavior
Kautish, Pradeep
;
Khare, Arpita
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
Saved in:
8
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
9
Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
-
2017
Persistent link: https://www.econbiz.de/10011595323
Saved in:
10
Green apparel buying behaviour : a study on Indian youth
Khare, Arpita
;
Sadachar, Amrut
- In:
International journal of consumer studies
41
(
2017
)
5
,
pp. 558-569
Persistent link: https://www.econbiz.de/10011824409
Saved in:
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