//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Burmann, Christoph"
~person:"Ko, Yong Jae"
~person:"Schivinski, Bruno"
~subject:"Personality psychology"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktimage"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Personality psychology
Social Web
Brand image
88
Markenimage
88
Brand management
65
Markenführung
65
Consumer behaviour
28
Konsumentenverhalten
28
Deutschland
16
Germany
16
Theorie
15
Theory
15
Brand
12
Markenartikel
12
Social web
12
Internet marketing
11
Online-Marketing
11
Markenpolitik
10
Sportmarketing
10
Sports marketing
10
HR marketing
6
Personalmarketing
6
Advertising effects
5
Beziehungsmarketing
5
Corporate Social Responsibility
5
Corporate culture
5
Corporate social responsibility
5
Employee retention
5
Football
5
Fußball
5
Mitarbeiterbindung
5
Professional sports
5
Profisport
5
Relationship marketing
5
Unternehmenskultur
5
Werbewirkung
5
Athletes
4
Credibility
4
Glaubwürdigkeit
4
Marketing management
4
Marketingmanagement
4
more ...
less ...
Online availability
All
Undetermined
9
Free
5
Type of publication
All
Article
10
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
2
Working Paper
2
Language
All
English
13
German
3
Author
All
Burmann, Christoph
Ko, Yong Jae
Schivinski, Bruno
Loureiro, Sandra Maria Correia
8
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Becker, Kip
6
Guzman, Francisco
6
Hollebeek, Linda D.
6
Kumar, Vikas
6
Rita, Paulo
6
Usman, Osly
6
Wallace, Elaine
6
Huber, Frank
5
Kumar, Jitender
5
Pradhan, Debasis
5
Aslam, Wajeeha
4
Bang, Nguyen
4
Bennett, Gregg
4
Buil, Isabel
4
Cova, Bernard
4
De Chernatony, Leslie
4
Füller, Johann
4
Garay Tamajón, Luis Alfonso
4
Khan, Bilal Mustafa
4
Kunkel, Thilo
4
Moharana, Tapas Ranjan
4
Nobre, Helena
4
Pauwels, Koen
4
Sashittal, Hemant Chaitanya
4
Wang, Yonggui
4
Arnhold, Ulrike
3
Arya, Vikas
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Banerjee, Saikat
3
Behl, Abhishek
3
Bhattacharjee, Debashree Roy
3
Bilgihan, Anil
3
Bilro, Ricardo Godinho
3
more ...
less ...
Published in...
All
Markstones-Arbeitspapiere
3
Journal of business research : JBR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Markenmanagement
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand personality measurement with the Neo-Jungian Archetypes framework
Burmann, Christoph
;
Varvier, Jean-Louis
-
2022
Persistent link: https://www.econbiz.de/10012802130
Saved in:
2
Gamification in sozialen Medien : Auswirkungen gamifizierter Inhalte auf die Markenwahrnehmung bei TikTok
Burmann, Christoph
;
Germroth, Gloria
-
2022
Persistent link: https://www.econbiz.de/10012802135
Saved in:
3
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
4
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
5
Interaktionen mit Social Media Influencern als Instrument zur Reduktion von Markenimagekonfusion
Burmann, Christoph
;
Hiddessen, Jana
-
2019
Persistent link: https://www.econbiz.de/10012206001
Saved in:
6
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
7
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
8
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
9
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
10
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->