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~person:"Burmann, Christoph"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~person:"Weis, Hans Christian"
~subject:"Employee retention"
~type_genre:"Graue Literatur"
~type_genre:"Lehrbuch"
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Employee retention
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Burmann, Christoph
Malhotra, Naresh K.
Sheth, Jagdish N.
Weis, Hans Christian
Aflaki, Sam
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Ali, Anila
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Bhattacharya, C. B.
1
Blanck, Christina
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Christa, Harald
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Korschun, Daniel
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Mustafa, Mohammed Sohail
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Pannenbäcker, Verena
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Popescu, Ioana
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Scheuermann, Mirjam
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Schulte, Martin
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
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2
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
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3
Markenführung durch Brand Commitment im Call Center : eine Erweiterung des innengerichteten, identitätsbasierten Markenmanagements
Burmann, Christoph
;
Pannenbäcker, Verena
-
2008
Persistent link: https://www.econbiz.de/10009665205
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