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~person:"Burmann, Christoph"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~person:"Weis, Hans Christian"
~subject:"Marketing theory"
~type_genre:"Graue Literatur"
~type_genre:"Lehrbuch"
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Marketing theory
Markenführung
33
Brand management
32
Markenimage
32
Theorie
27
Theory
27
Brand image
26
Marketing
23
Marketingmanagement
19
Marketing management
16
Deutschland
14
Germany
14
Market research
13
Marktforschung
13
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Markenpolitik
6
Marketingforschung
6
Online-Marketing
6
Marketingtheorie
5
Social Web
5
Social web
5
Betriebswirtschaftslehre
4
Business economics
4
Credibility
4
Glaubwürdigkeit
4
International marketing
4
Internationales Marketing
4
Automotive industry
3
Beziehungsmarketing
3
Brand
3
Employee retention
3
Event marketing
3
Event-Marketing
3
HR marketing
3
Influencer
3
Kfz-Industrie
3
Management
3
Mitarbeiterbindung
3
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Graue Literatur
Lehrbuch
Collection of articles of several authors
26
Sammelwerk
26
Festschrift
19
Collection of articles written by one author
18
Sammlung
18
Article in journal
8
Aufsatz in Zeitschrift
8
Mehrbändiges Werk
6
Multi-volume publication
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5
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Arbeitspapier
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English
3
German
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Burmann, Christoph
Malhotra, Naresh K.
Sheth, Jagdish N.
Weis, Hans Christian
Kotler, Philip
26
Keller, Kevin Lane
13
Kuß, Alfred
13
Pepels, Werner
10
Perreault, William D.
9
Armstrong, Gary
8
Homburg, Christian
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Kleinaltenkamp, Michael
7
Krohmer, Harley
7
Franses, Philip Hans
6
Marshall, Greg W.
6
Mullins, John W.
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Bultez, Alain V.
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Baines, Paul
4
Fill, Chris
4
Hair, Joseph F.
4
Lamb, Charles W.
4
McDaniel, Carl D.
4
Smith, N. Craig
4
Albers, Sönke
3
Berndt, Ralph
3
Bliemel, Friedhelm
3
Blythe, Jim
3
Cansier, Adrienne
3
Deseniss, Alexander
3
Helm, Roland
3
Kilian, Thomas
3
Oest, Rutger van
3
Steffenhagen, Hartwig
3
Stremersch, Stefan
3
Walsh, Gianfranco
3
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Markstones-Arbeitspapiere
1
Pearson always learning
1
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ECONIS (ZBW)
5
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1
Identity-based authenticity of SMIs : conceptualization and empirical testing of the construct and its antecedents
Burmann, Christoph
;
Mahn, Luisa
-
2023
Persistent link: https://www.econbiz.de/10014326846
Saved in:
2
Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
-
2007
Persistent link: https://www.econbiz.de/10009665211
Saved in:
3
Marketing
research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
Saved in:
4
Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
-
2010
Persistent link: https://www.econbiz.de/10009665193
Saved in:
5
Marketing
research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
-
2007
-
3. European Ed.
Persistent link: https://www.econbiz.de/10013481948
Saved in:
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