Marketing research : an applied approach
Naresh K. Malhotra, David F. Birks
| Year of publication: |
2007 ; 3. European Ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Birks, David F. |
| Publisher: |
Harlow, England : Financial Times Prentice Hall |
| Subject: | Marktforschung | Market research | Marketingtheorie | Marketing theory | Theorie | Theory | Marketing |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] ; Table of Contents [gbv.de] |
| Extent: | XXI, 835 S. Ill., graph. Darst. 1 CD-ROM (12 cm) 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and indexes. - Previous European ed.: 2000 |
| ISBN: | 978-0-273-70689-2 ; 0-273-70689-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481948