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~person:"Burmann, Christoph"
~person:"Melewar, T. C."
~person:"Rahman, Zillur"
~subject:"Glaubwürdigkeit"
~subject:"Social web"
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Glaubwürdigkeit
Social web
Brand
55
Markenartikel
54
Markenführung
47
Brand management
46
Markenimage
30
Brand image
28
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
11
Relationship marketing
11
Markenpolitik
7
Marketingmanagement
7
Brand experience
6
Brand loyalty
6
Marketing management
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Marketing
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4
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Credibility
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Customer satisfaction
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Luxury goods
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Luxusgüter
3
Nutzungsdauer
3
Retail trade
3
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Useful life
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Vertriebsweg
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English
6
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Burmann, Christoph
Melewar, T. C.
Rahman, Zillur
Kumar, Vikas
5
Rita, Paulo
5
Usman, Osly
5
Wallace, Elaine
5
Jahn, Benedikt
4
Johnson, Lester W.
4
Kamboj, Shampy
4
Kumar, Jitender
4
Loureiro, Sandra Maria Correia
4
Sohail, M. Sadiq
4
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bernritter, Stefan F.
3
Dwivedi, Abhishek
3
Guzman, Francisco
3
Huber, Frank
3
Kaufmann, Hans Rüdiger
3
Kharas, Hushidar
3
Kim, Hye-yŏng
3
Leckie, Civilai
3
Machado, Joana César
3
Meister, Sandra
3
Rowley, Jennifer
3
Sharma, Venke
3
Smit, Edith G.
3
Torres, Pedro M.
3
Vacas-de-Carvalho, Leonor
3
Zhang, Kunpeng
3
Apriyani, Hanny
2
Bang, Nguyen
2
Barnes, Stuart J.
2
Bauer, Hans H.
2
Beig, Faseeh Amin
2
Beverland, Michael B.
2
Bilgihan, Anil
2
Brandão, Amélia Maria Pinto da Cunha
2
Brodie, Roderick J.
2
Bryant, Melchior D.
2
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The journal of brand management : an international journal
2
International journal of business excellence
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
Qualitative market research : an international journal
1
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
1
The journal of product & brand management
1
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ECONIS (ZBW)
8
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1
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
2
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
3
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
4
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
5
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
6
Brand authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
Saved in:
7
Sein oder nicht Sein, das ist hier die Frage : Konzeptualisierung und empirische Analyse von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10009680812
Saved in:
8
User Generated Branding : wie Marken vom kreativen Potenzial der Nutzer profitieren
Burmann, Christoph
;
Arnhold, Ulrike
;
Becker, Christian
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 347-362)
.
2010
Persistent link: https://www.econbiz.de/10008652751
Saved in:
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