User Generated Branding : wie Marken vom kreativen Potenzial der Nutzer profitieren
Year of publication: |
2010
|
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Authors: | Burmann, Christoph ; Arnhold, Ulrike ; Becker, Christian |
Published in: |
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder. - Berlin : Springer, ISBN 3-642-12507-7. - 2010, p. 347-362
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Social Web | Social web |
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