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~person:"Burmann, Christoph"
~person:"Sakkthivel, A. M."
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Marketingmanagement
Brand management
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Brand image
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6
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Markenartikel
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Burmann, Christoph
Sakkthivel, A. M.
Keller, Kevin Lane
6
Adeola, Ogechi
3
Baumgarth, Carsten
3
Esch, Franz-Rudolf
3
Meffert, Heribert
3
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Nguyen Phong Nguyen
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Handbuch Multi-Channel-Marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
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ECONIS (ZBW)
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1
Marketing communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
Saved in:
2
Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
Saved in:
3
Markenbildung und Markenstrategien
Burmann, Christoph
;
Meffert, Heribert
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 161-183)
.
2007
Persistent link: https://www.econbiz.de/10003510470
Saved in:
4
Multi-Channel-Marketing und Markenmanagement : ist Multi-Channel-Marketing sinnvoll für alle Marken?
Burmann, Christoph
;
Wenske, Verena
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 195-219)
.
2007
Persistent link: https://www.econbiz.de/10003434851
Saved in:
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