Markenbildung und Markenstrategien
Christoph Burmann und Heribert Meffert
| Year of publication: |
2007
|
|---|---|
| Authors: | Burmann, Christoph ; Meffert, Heribert |
| Published in: |
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle. - Wiesbaden : Gabler, ISBN 3-8349-0268-3. - 2007, p. 161-183
|
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003510470