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~person:"Burmann, Christoph"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Search: subject:"Management"
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Brand management
17
Markenführung
17
Brand
7
Brand image
7
Markenartikel
7
Markenimage
7
Deutschland
5
Germany
5
Strategic management
5
Strategisches Management
5
Beziehungsmarketing
4
Relationship marketing
4
Theorie
4
Theory
4
Arbeitsverhalten
3
Employees
3
Firm value
3
Internal brand management
3
USA
3
United States
3
Unternehmenswert
3
Work behaviour
3
Bewertung
2
Brand citizenship behaviour
2
Brand commitment
2
Brand understanding
2
Call centre
2
Callcenter
2
Consumer behaviour
2
Credibility
2
Distribution channel
2
Erfolgsfaktor
2
Evaluation
2
Firm growth
2
Football
2
Fußball
2
Glaubwürdigkeit
2
Internal communication
2
Interne Kommunikation
2
Konsumentenverhalten
2
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Article in journal
Handbuch
Graue Literatur
41
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41
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38
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38
Arbeitspapier
35
Working Paper
35
Aufsatz in Zeitschrift
23
Hochschulschrift
22
Thesis
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Lehrbuch
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Collection of articles of several authors
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Sammelwerk
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Advisory report
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Language
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German
12
English
12
Author
All
Burmann, Christoph
Cheng, T. C. E.
207
Vrontis, Demetris
158
Choi, Tsan-Ming
151
Antony, Jiju
144
Gunasekaran, Angappa
141
Wright, Mike
131
Kraus, Sascha
129
Svensson, Göran
122
Sarkis, Joseph
120
Fabozzi, Frank J.
109
Govindan, Kannan
105
Kumar, Vikas
103
Wagner, Stephan M.
103
Han, Heesup
100
Kumar, V.
97
Tarba, Shlomo Yedidia
95
Chen, Jing
93
Dolgui, Alexandre
92
Ivanov, Dmitry
92
Smith, Alan D.
91
Brem, Alexander
90
Shankar, Ravi
89
Bruhn, Manfred
88
Budhwar, Pawan S.
88
Thurasamy Ramayah
88
Chiappetta Jabbour, Charbel José
87
Homburg, Christian
85
Mattila, Anna S.
84
Tang, Christopher S.
84
Van Wassenhove, Luk N.
84
Schiereck, Dirk
83
Luu Trong Tuan
82
Liu, Yang
81
Clegg, Stewart
80
Melewar, T. C.
80
Zhao, Xiande
80
Devadasan, S. R.
78
Weber, Jürgen
78
Glock, Christoph H.
77
Vanhoucke, Mario
77
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The journal of brand management : an international journal
7
Marketing : ZFP ; journal of research and management
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Handelsforschung
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Marketing theory
1
The journal of product & brand management
1
The marketing review
1
Zeitschrift Führung + Organisation : ZfO
1
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ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
Employees as a second audience : the effect of external communication on internal brand
management
outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
3
Internal brand
management
: introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
4
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
5
Gestaltung der Markenarchitektur : Bewertungskriterien zur Entscheidungsbildung
Burmann, Christoph
;
Kanitz, Christopher
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10009626273
Saved in:
6
"Customer equity" als Steuerungsgröße für die Unternehmensführung
Burmann, Christoph
- In:
Journal of business economics : JBE
73
(
2003
)
2
,
pp. 113-138
Persistent link: https://www.econbiz.de/10001737339
Saved in:
7
Multi-Channel-
Management
bei Premiummarken
Burmann, Christoph
;
Wenske, Verena
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 11-15
Persistent link: https://www.econbiz.de/10003384331
Saved in:
8
Does internal brand
management
really drive brand commitment in shared-service call centers?
Burmann, Christoph
;
König, Verena
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 374-393
Persistent link: https://www.econbiz.de/10009127894
Saved in:
9
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
10
Special issue: internal brand
management
Piehler, Rico
(
ed.
);
Grace, Debra
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011884910
Saved in:
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