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~person:"Burmann, Christoph"
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Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
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Gestaltung der Markenarchitektur als markenstrategische Basisenscheidung
Meffert, Heribert
;
Bierwirth, Andreas
;
Burmann, Christoph
- In:
Markenmanagement : Grundfragen der …
,
(pp. 167-179)
.
2002
Persistent link: https://www.econbiz.de/10001652267
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