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~person:"Burmann, Christoph"
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Burmann, Christoph
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Stakeholder-Verantwortung von Marketing und marktorientierter Unternehmensführung
Burmann, Christoph
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
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(pp. 301-311)
.
2018
Persistent link: https://www.econbiz.de/10011741015
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