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~person:"Burnham, Thomas A."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"Werbewirkung"
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Burnham, Thomas A.
Beatty, Sharon E.
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Journal of marketing theory and practice
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Illegal corporate bribery : the pressure to "make do" and achieve goals
Burnham, Thomas A.
;
Jeon, Hyo Jin
;
Zeng, Hongchao
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 246-259
Persistent link: https://www.econbiz.de/10011912866
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2
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.
;
Leary, R. Bret
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
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