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Showrooming : the effect of gender
Burns, David J.
;
Gupta, Pola B.
;
Hutchins, Jennifer
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 99-113
Persistent link: https://www.econbiz.de/10012257886
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2
Showrooming : an exploratory empirical investigation of students' attitudes and behavior
Burns, David J.
;
Gupta, Pola B.
;
Bihn, Hanna C.
; …
- In:
Information systems management
35
(
2018
)
4
,
pp. 294-307
Persistent link: https://www.econbiz.de/10011954596
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