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~person:"Bursi, Tiziano"
~person:"Vianelli, Donata"
~type_genre:"Bibliography included"
~type_genre:"Book section"
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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ECONIS (ZBW)
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Distribution channel governance and value of "Made in Italy" products in the Chinese market
Vianelli, Donata
;
De Luca, Patrizia
;
Bortoluzzi, Guido
- In:
International marketing and the country of origin …
,
(pp. 133-153)
.
2012
Persistent link: https://www.econbiz.de/10009787681
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2
Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions
Bursi, Tiziano
;
Balboni, Bernardo
;
Grappi, Silvia
; …
- In:
International marketing and the country of origin …
,
(pp. 45-64)
.
2012
Persistent link: https://www.econbiz.de/10009787686
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