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Retailers' expansion mode choice in foreign markets : antecedents for expansion mode choice in the light of internationalization theories
Piot-Coupey, Karine
;
Burt, Steve L.
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 976-991
Persistent link: https://www.econbiz.de/10010437699
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