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~person:"Burton, Jamie"
~source:"econis"
~subject:"Business-to-business marketing"
~subject:"Marketing theory"
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Business-to-business marketing
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Customer value
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Burton, Jamie
Keränen, Joona
7
Bolton, Ruth N.
4
Eggert, Andreas
4
Hinterhuber, Andreas
4
Hutt, Michael D.
4
Kleinaltenkamp, Michael
4
Kumar, V.
4
Tarasi, Crina O.
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Terho, Harri
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Ulaga, Wolfgang
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Walker, Beth A.
4
Busser, James A.
3
Gligor, David M.
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Liozu, Stephan
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Russo, Ivan
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Shulga, Lenna V.
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Albinsson, Pia A.
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Anderson, James C.
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Billett, Matthew T.
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Cabiddu, Francesca
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Chatterjee, Sharmila C.
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Cobelli, Nicola
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Confente, Ilenia
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Elgeti, Laura
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Frow, Pennie
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Graf, Albert
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He, Jiaxun
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Hilton, Toni
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Jalkala, Anne
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Kirchberger, Markus
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Journal of customer behaviour
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
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