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~person:"Bush, Alan J."
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B-to-B-Marketing
6
Business-to-business marketing
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Beziehungsmarketing
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Lieferantenmanagement
4
Relationship marketing
4
Salespeople
4
Supplier relationship management
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Verkaufspersonal
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Consumer behaviour
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Konsumentenverhalten
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Selling
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Customer entertainment
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Austauschtheorie
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Bush, Alan J.
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Brennan, Ross
13
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Ivens, Björn Sven
11
Kumar, V.
11
Rangarajan, Deva
11
Sridhar, Shrihari
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
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Lippold, Dirk
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing theory and practice
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of business & industrial marketing
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ECONIS (ZBW)
6
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1
The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople
Oakley, Jared
;
Bush, Alan J.
;
Moncrief, William C.
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 190-201
Persistent link: https://www.econbiz.de/10012491015
Saved in:
2
How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
Shannahan, Rachelle J.
;
Bush, Alan J.
;
Shannahan, Kirby …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 36-50
Persistent link: https://www.econbiz.de/10011707050
Saved in:
3
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
4
Exploring buyer-seller dyadic perceptions of technology and relationships : implications for Sales 2.0
Rocco, Richard A.
;
Bush, Alan J.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10011555611
Saved in:
5
The role of suspicion in B2B customer entertainment
Oakley, Jared
;
Bush, Alan J.
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 565-574
Persistent link: https://www.econbiz.de/10011564177
Saved in:
6
Customer entertainment in relationship marketing : a literature review and directions for future research
Oakley, Jared
;
Bush, Alan J.
- In:
Journal of relationship marketing : innovations & …
11
(
2012
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009549374
Saved in:
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