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~person:"Butler, Michael R."
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Butler, Michael R.
Schmidtke, Richard
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Review of industrial organization : RIO
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ECONIS (ZBW)
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The diffusion of television advertising
Butler, Michael R.
- In:
Review of industrial organization : RIO
6
(
1991
)
3
,
pp. 283-290
Persistent link: https://www.econbiz.de/10001115581
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2
The economics of television advertising : diffusion and effects on market structure
Butler, Michael R.
-
1987
Persistent link: https://www.econbiz.de/10000752686
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