The diffusion of television advertising
Year of publication: |
1991
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Authors: | Butler, Michael R. |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 6.1991, 3, p. 283-290
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Subject: | Hörfunkwerbung | Radio advertising | USA | United States |
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