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~person:"Byon, Kevin K."
~person:"Ko, Yong Jae"
~person:"Sveinson, Katherine"
~person:"Vrontis, Demetris"
~subject:"Emotion"
~subject:"Frauen"
~subject:"Konsumentenverhalten"
~subject:"planning"
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Search: subject_exact:"Sport club"
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Emotion
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planning
Sport organization
25
Sportorganisation
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Sportmarketing
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Sports marketing
23
Professional sports
22
Profisport
22
Consumer behaviour
17
Football
13
Fußball
13
Sport
11
Sports
11
Brand management
6
Markenführung
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fans
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football
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sport consumer behavior
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Byon, Kevin K.
Ko, Yong Jae
Sveinson, Katherine
Vrontis, Demetris
Heere, Bob
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
Katz, Matthew
7
McDonald, Heath
7
Wann, Daniel L.
7
Doyle, Jason P.
6
Funk, Daniel C.
6
Shuv-Ami, Avichai
6
Uhrich, Sebastian
6
Biscaia, Rui
5
Kim, Yu Kyoum
5
Lock, Daniel
5
Thrassou, Alkis
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
Drayer, Joris
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Theodorakis, Nicholas D.
4
Yoshida, Masayuki
4
Zhang, James J.
4
Asada, Akira
3
Behnam, Mohsen
3
Behrens, Anton
3
Cayolla, Ricardo
3
Chang, Yonghwan
3
Delshab, Vahid
3
Filo, Kevin
3
Fujak, Hunter
3
Inoue, Yuhei
3
James, Jeffrey D.
3
Kent, Aubrey
3
Kerwin, Shannon
3
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Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport management review
3
European Sport management quarterly : ESMQ
2
Journal for global business advancement : JGBA
2
Corporate reputation review
1
Global business & economics review
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The marketing review
1
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ECONIS (ZBW)
19
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
3
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
4
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
5
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
6
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
7
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
8
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
9
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
10
"If people are wearing pink stuff they’re probably not real fans" : exploring women's perceptions of sport fan clothing
Sveinson, Katherine
;
Hoeber, Larena
;
Toffoletti, Kim
- In:
Sport management review
22
(
2019
)
5
,
pp. 736-747
Persistent link: https://www.econbiz.de/10012154071
Saved in:
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