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~person:"Cai, Fengyan"
~subject:"Air transport"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
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Air transport
Consumer behaviour
Dienstleistungsqualität
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Preismanagement
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Pricing strategy
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Sales promotion
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Verkaufsförderung
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price promotion
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Niedrigpreisstrategie
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Preisdifferenzierung
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Price discrimination
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Rabatt
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Rebate
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Takeover
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acquisition value
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donation behavior
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low discount
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perceived resources
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transaction value
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Cai, Fengyan
Alderighi, Marco
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Fageda, Xavier
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Kukar-Kinney, Monika
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
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ECONIS (ZBW)
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Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
2
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
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