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Cailleux, Hugues
Kapferer, Jean-Noël
66
Valette-Florence, Pierre
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The journal of brand management : an international journal
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Is CRM for luxury brands?
Cailleux, Hugues
;
Mignot, Charles
;
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
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