Is CRM for luxury brands?
Year of publication: |
2009
|
---|---|
Authors: | Cailleux, Hugues ; Mignot, Charles ; Kapferer, Jean-Noël |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 5/6, p. 406-412
|
Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Reputation |
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