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~person:"Calantone, Roger J."
~person:"Johnson, Michael D."
~person:"Kertbo, Kia"
~subject:"Betriebliche Wertschöpfung"
~subject:"Innovation"
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Betriebliche Wertschöpfung
Innovation
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3
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Calantone, Roger J.
Johnson, Michael D.
Kertbo, Kia
Cooper, Robert G.
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European journal of marketing : EJM
3
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ECONIS (ZBW)
3
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The effect of customer information during new product development on profits from goods and services
Witell, Lars
;
Gustafsson, Anders
;
Johnson, Michael D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1709-1730
Persistent link: https://www.econbiz.de/10010429767
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2
Exploring consumers' motivations to engage in innovation through co-creation activities
Roberts, Deborah
;
Hughes, Mathew
;
Kertbo, Kia
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10010344224
Saved in:
3
Theoretical lenses and domain definitions in innovation research
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 229-263
Persistent link: https://www.econbiz.de/10009525873
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