The effect of customer information during new product development on profits from goods and services
Year of publication: |
2014
|
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Authors: | Witell, Lars ; Gustafsson, Anders ; Johnson, Michael D. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1709-1730
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Subject: | Innovation | New product development | Service | Customer information | Produktentwicklung | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Dienstleistung | Services |
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