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~person:"Calantone, Roger J."
~subject:"Luxury goods"
~subject:"Marketing management"
~subject:"Social Web"
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Luxury goods
Marketing management
Social Web
Consumer behaviour
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Benchmarking
2
Beziehungsmarketing
2
Data envelopment analysis
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Efficiency
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Marketingmanagement
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Brand management
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Consumer motivation
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Customer acquisition & retention
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Data-Envelopment-Analyse
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Financing incentives
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Impulsive buying
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Innovation
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Internet marketing
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Kfz-Industrie
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Luxury brand counterfeits
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Luxusgüter
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Calantone, Roger J.
Ko, Eunju
19
Filieri, Raffaele
10
Shukla, Paurav
10
Valette-Florence, Pierre
10
Seo, Yuri
9
Kim, Kyung Hoon
8
Krishen, Anjala S.
8
Flavián Blanco, Carlos
7
Aiello, Gaetano
6
Balabanis, George
6
Casaló, Luis V.
6
Laroche, Michel
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Lim, Weng Marc
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Veloutsou, Cleopatra
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Agarwal, Shaurya
4
Berezan, Orie
4
Brodie, Roderick J.
4
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
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Geerts, Angy
4
Harrigan, Paul
4
Holmqvist, Jonas
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Kapferer, Jean-Noël
4
Kessous, Aurélie
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Kim, Juran
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Laurent, Gilles
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Li, Guoxin
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Merrilees, Bill
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Oghazi, Pejvak
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Phau, Ian
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Ranaweera, Chatura
4
Schlegelmilch, Bodo B.
4
Septianto, Felix
4
Sharma, Piyush
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Journal of business research : JBR
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Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
2
Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk
;
Calantone, Roger J.
;
Wang, Joyce Feng
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
Saved in:
3
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
4
The pursuit of counterfeited luxury : an examination of the negative side effects of close consume-brand connections
Randhawa, Praneet
;
Calantone, Roger J.
;
Voorhes, Clay M.
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2395-2403
Persistent link: https://www.econbiz.de/10011389414
Saved in:
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