The pursuit of counterfeited luxury : an examination of the negative side effects of close consume-brand connections
Year of publication: |
2015
|
---|---|
Authors: | Randhawa, Praneet ; Calantone, Roger J. ; Voorhes, Clay M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 11, p. 2395-2403
|
Subject: | Luxury brand counterfeits | Self-brand connection | Impulsive buying | Value consciousness | Openness to experience | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting |
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