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~person:"Calder, Bobby J."
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Brand
8
Markenartikel
8
Brand management
7
Markenführung
7
Brand image
4
Markenimage
4
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Brand value
2
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2
Produktgestaltung
2
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2
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1
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1
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1
Brands as financial assets
1
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Luxury goods
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Calder, Bobby J.
De Chernatony, Leslie
33
Sattler, Henrik
33
Keller, Kevin Lane
31
Burmann, Christoph
28
Esch, Franz-Rudolf
27
Fournier, Susan
27
Baumgarth, Carsten
25
Bruhn, Manfred
25
Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Hruschka, Harald
16
Meffert, Heribert
16
Rahman, Zillur
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Kapferer, Jean-Noël
15
Khan, Imran
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Brand management ; Vol. 1
1
Foundations and trends in marketing : FTMKT
1
Journal of business research : JBR
1
Journal of service management
1
Kellogg on marketing
1
Psychology of branding
1
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ECONIS (ZBW)
8
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1
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
2
Brands : an integrated marketing, finance, and societal perspective
Calder, Bobby J.
-
2020
Persistent link: https://www.econbiz.de/10012421334
Saved in:
3
The experimental evaluation of brand strength and brand value
He, Junnan
;
Calder, Bobby J.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 194-202
Persistent link: https://www.econbiz.de/10012271077
Saved in:
4
Branding and the psychology of consumer behavior
Calder, Bobby J.
- In:
Psychology of branding
,
(pp. 3-13)
.
2013
Persistent link: https://www.econbiz.de/10009775646
Saved in:
5
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
6
Designing brands
Calder, Bobby J.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 27-39)
.
2005
Persistent link: https://www.econbiz.de/10003285254
Saved in:
7
Relationship branding and CRM
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 150-168)
.
2005
Persistent link: https://www.econbiz.de/10003285364
Saved in:
8
Brand design
Calder, Bobby J.
;
Reagan, Steven J.
- In:
Kellogg on marketing
,
(pp. 58-73)
.
2001
Persistent link: https://www.econbiz.de/10001612975
Saved in:
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