Designing brands
Year of publication: |
2005
|
---|---|
Authors: | Calder, Bobby J. |
Published in: |
Kellogg on branding : the marketing faculty of the Kellogg School of Management. - Hoboken, N.J. : Wiley, ISBN 0-471-69016-3. - 2005, p. 27-39
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Produktgestaltung | Product design |
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