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~person:"Calloway, Joe"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
~type_genre:"Fallstudie"
~type_genre:"Lehrbuch"
~type_genre:"Übersichtsarbeit"
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Calloway, Joe
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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
Calloway, Joe
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2009
-
2nd ed., rev. and updated
Persistent link: https://www.econbiz.de/10003822887
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