Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
Joe Calloway
| Year of publication: |
c 2009 ; 2nd ed., rev. and updated
|
|---|---|
| Authors: | Calloway, Joe |
| Publisher: |
Hoboken, NJ : John Wiley & Sons |
| Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Geschäftsmodell | Business model | Benchmarking | Beziehungsmarketing | Relationship marketing | Markenpolitik | Imagepflege |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 251 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes index We just decided to go -- The power of a cause -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- The heart of a category of one performer -- The future of category of one. 0908 |
| ISBN: | 978-0-470-49635-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003822887