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~person:"Calvert, Gemma"
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Advertising effects
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Brand
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Brand management
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Consumer behaviour
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Luxury goods
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Luxusgüter
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Linguistics
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Calvert, Gemma
Pathak, Abhishek
15
Calvert, Gemma Anne
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Motoki, Kosuke
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Velasco, Carlos
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Monin Techawachirakul
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Spence, Charles
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Park, Jaewoo
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Dubey, Pushkar
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Lim, Elison A. C.
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Pathak, Abhishek Kumar
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International journal of market research : JMRS ; the journal of the Market Research Society
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
2
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
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