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~person:"Camilleri, Mark Anthony"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Mavondo, Felix"
~subject:"Data protection"
~subject:"Firm performance"
~subject:"Viral marketing"
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Search: subject:"Beziehungsmarketing"
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Data protection
Firm performance
Viral marketing
Beziehungsmarketing
66
Relationship marketing
66
Consumer behaviour
22
Konsumentenverhalten
22
Customer satisfaction
14
Kundenzufriedenheit
14
Virales Marketing
11
Theorie
9
Theory
9
Unternehmenserfolg
8
Customer integration
7
Customer value
7
Deutschland
7
Germany
7
Kundenintegration
7
Kundenmanagement
7
Kundenwert
7
Market research
7
Marketing management
7
Marketingmanagement
7
Marktforschung
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6
Electronic Commerce
6
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Online retailing
6
Online-Handel
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E-commerce
5
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer relationship management
4
Datenschutz
4
Dienstleistungsqualität
4
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4
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Camilleri, Mark Anthony
Harmeling, Colleen M.
Krafft, Manfred
Mavondo, Felix
Kumar, V.
9
Verlegh, Peeter
8
Verhoef, Peter C.
7
Degryse, Hans
6
Fink, Klaus-J.
6
Palmatier, Robert W.
6
Bouckaert, Jan
5
Rahman, Zillur
5
Al-Refaie, Abbas
4
Casidy, Riza
4
Eisingerich, Andreas B
4
Greve, Goetz
4
Janakiraman, Ramkumar
4
Kannan, P. K.
4
Laukkanen, Tommi
4
Leckie, Civilai
4
Lee, Ju-Yeon
4
Loureiro, Sandra Maria Correia
4
Martinez, Luis F.
4
Mehrabi, Hamed
4
Plangger, Kirk
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Rita, Paulo
4
Roy, Sanjit
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Salo, Jari
4
Sreejesh, S.
4
Sridhar, Shrihari
4
Teck Ming Tan
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Wang, Yichuan
4
Alavi, Shirin
3
Anning-Dorson, Thomas
3
Ardyan, Elia
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bilgihan, Anil
3
Deshwal, Pankaj
3
Dewnarain, Senika
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Journal of hospitality marketing & management
4
Journal of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
International journal of hospitality management
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Journal of service research : JSR
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ECONIS (ZBW)
19
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11
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
12
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
13
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
14
Tourism destinations : antecedents to customer satisfaction and positive word-of-mouth
Abubakar, Binta
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 833-864
Persistent link: https://www.econbiz.de/10010473458
Saved in:
15
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen
Krafft, Manfred
;
Götz, Oliver
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 213-246)
.
2011
Persistent link: https://www.econbiz.de/10008857601
Saved in:
16
Organisational capabilities and relationship quality : performance implications for palm oil processors in Malaysia
Tan, Yew Chong
;
Mavondo, Felix
;
Worthington, Steve
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 152-164
Persistent link: https://www.econbiz.de/10009153427
Saved in:
17
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
18
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
19
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
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