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~person:"Campbell, Colin L."
~person:"Wu, Linwan"
~subject:"Consumer behaviour"
~subject:"Werbung"
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Search: subject_exact:"Impact of advertising"
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Consumer behaviour
Werbung
Advertising effects
21
Werbewirkung
21
Advertising
17
Konsumentenverhalten
12
Internet marketing
6
Online-Marketing
6
Emotion
5
Native advertising
4
Psychology of advertising
3
Werbepsychologie
3
Comparative advertising
2
Language
2
Marketing
2
Online advertising
2
Sprache
2
Vergleichende Werbung
2
advertising effectiveness
2
affect priming
2
comparative advertising
2
life meaning
2
perceived manipulativeness
2
A/B testing
1
Advertising effectiveness
1
Advertising experimentation
1
Advertising myths
1
Affective persuasion
1
Banner advertising
1
Bespielte Medien
1
Brand
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Comparison
1
Congruence
1
Content marketing
1
Control perceptions
1
Corporate Social Responsibility
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English
19
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Campbell, Colin L.
Wu, Linwan
Pelsmacker, Patrick de
32
Gierl, Heribert
28
Septianto, Felix
26
Dens, Nathalie
22
Diehl, Sandra
22
Eisend, Martin
22
Esch, Franz-Rudolf
17
Rosengren, Sara
17
Taylor, Charles Raymond
17
Yoon, Sukki
17
Reijmersdal, Eva A. van
16
Stafford, Marla Royne
16
Kaiser, Harry M.
15
Wilbur, Kenneth C.
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Pauwels, Koen
14
Terlutter, Ralf
14
Huber, Frank
13
Hudders, Liselot
13
Muehling, Darrel D.
13
Rozendaal, Esther
13
Torres, Ivonne M.
13
Choi, Yung Kyun
12
Kareklas, Ioannis
12
Chang, Chingching
11
Evans, Nathaniel J.
11
Malik, Garima
11
Matthes, Jörg
11
Mueller, Barbara
11
Sahni, Navdeep S.
11
Wilson, Rick T.
11
Bauer, Hans H.
10
Bellman, Steven
10
Boerman, Sophie C.
10
Buijzen, Moniek
10
Chan, Kara
10
Dodoo, Naa Amponsah
10
Ford, John B.
10
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Business horizons
3
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
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ECONIS (ZBW)
19
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
3
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
4
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
5
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
6
It's time to close the experimentation gap in advertising : confronting myths surrounding ad testing
Campbell, Colin L.
;
Runge, Julian
;
Bates, Kenneth
; …
- In:
Business horizons
65
(
2022
)
4
,
pp. 437-446
Persistent link: https://www.econbiz.de/10013325843
Saved in:
7
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
8
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
9
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
10
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
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