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~person:"Campelo, Adriana"
~person:"Hanna, Sonya"
~person:"Jaenichen, Sebastian"
~person:"Medway, Dominic"
~person:"Roy, Sanjit"
~person:"Weber, Florian"
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Search: subject_exact:"Regionenmarke"
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Place marketing
28
Standortmarketing
28
Brand management
11
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8
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8
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6
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6
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place marketing
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Campelo, Adriana
Hanna, Sonya
Jaenichen, Sebastian
Medway, Dominic
Roy, Sanjit
Weber, Florian
Warnaby, Gary
11
Melewar, T. C.
7
Foroudi, Pantea
6
Bang, Nguyen
5
Dinnie, Keith
5
Kavaratzis, Mihalis
5
Lucarelli, Andrea
5
Rowley, Jennifer
5
Anholt, Simon
4
Braun, Erik
4
Foroudi, Mohammad Mahdi
4
Papadopoulos, Nicolas G.
4
Pechlaner, Harald
4
Skinner, Heather
4
Stylidis, Dimitrios
4
Zenker, Sebastian
4
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3
Bayraktar, Ahmet
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Bose, Sunny
3
Brown, Stephen
3
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Dennis, Charles
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Kabanda, Patrick
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Handbook on place branding and marketing
7
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4
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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2
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1
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ECONIS (ZBW)
28
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
4
Handbook on place branding and marketing
Campelo, Adriana
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011663796
Saved in:
5
The state of the art : from country-of-origin to strategies for economic development
Campelo, Adriana
- In:
Handbook on place branding and marketing
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011685126
Saved in:
6
Place brand meaning-making : culture, ethos and habitus
Campelo, Adriana
- In:
Handbook on place branding and marketing
,
(pp. 73-87)
.
2017
Persistent link: https://www.econbiz.de/10011685144
Saved in:
7
"I love this place" : tourists´ destination brand love
Swanson, Kathryn
;
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 88-107)
.
2017
Persistent link: https://www.econbiz.de/10011685147
Saved in:
8
Smell it, taste it, hear it, touch it and see it to make sense of this place
Campelo, Adriana
- In:
Handbook on place branding and marketing
,
(pp. 124-144)
.
2017
Persistent link: https://www.econbiz.de/10011685160
Saved in:
9
Multisensory place branding : a manifesto for research
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 147-159)
.
2017
Persistent link: https://www.econbiz.de/10011685161
Saved in:
10
Pretty vacant? Implications of neglect and emptiness for urban aesthetics place branding
Warnaby, Gary
;
Medway, Dominic
- In:
Handbook on place branding and marketing
,
(pp. 219-235)
.
2017
Persistent link: https://www.econbiz.de/10011685196
Saved in:
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