Branding destinations : symbolic and narrative representations and co-branding
Year of publication: |
2020
|
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Authors: | Rowley, Jennifer ; Hanna, Sonya |
Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 3, p. 328-338
|
Subject: | Place brand web | Place branding | Place architecture | Co-branding | Britain | UK | Markenführung | Brand management | Standortmarketing | Place marketing | Großbritannien | United Kingdom | Tourismusmarketing | Tourism marketing | Stadtmarketing | City marketing | Markenimage | Brand image |
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