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~person:"Cao, Dongmei"
~person:"Kleebinder, Hans-Peter"
~subject:"Kraftfahrzeug"
~type_genre:"Fallstudie"
~type_genre:"Systematic review"
~type_genre:"Übersichtsarbeit"
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Best practice der Markenführung
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Building corporate identity, image and reputation in the digital era
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ECONIS (ZBW)
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Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
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2
From the Original to the Original : wie der MINI ein moderner Klassiker wurde ; Markenpositionierung durch Markeninszenierung bei MINI Deutschland
Kleebinder, Hans-Peter
- In:
Best practice der Markenführung
,
(pp. 121-143)
.
2009
Persistent link: https://www.econbiz.de/10003770982
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